The Small Business Directory
There were more than 5.5 million small or micro-businesses employing 0-9 employees in the UK in 2017. These businesses are often run by sole traders who rely on word of mouth advertising to find new customers. Whilst word of mouth, or referral advertising, is highly effective, it can also be very sporadic and many business owners feel awkward asking for recommendations from existing customers. Most of these small business owners don’t have large advertising budgets to spend on regular print, radio or online advertising and find it tough attracting new customers. It’s estimated that over 2 million small businesses still don’t have a website reducing the chances of them being found by new customers when they’re most needed. Online marketing is often overlooked by smaller businesses due to a lack of knowledge or because of past bad experiences.
Online marketing for small business owners
Marketing a business is hard work and can be pretty expensive. The art of successful marketing is to make sure your business is easy to find by customers looking for whatever it is you sell or do. Business directories traditionally provided this service by adding every local business they could find in a big, bulky book full of adverts. These businesses were then listed alphabetically which is why 20 years ago many local businesses were named ‘AAAA Acme Services’ or ‘AAA+ Plumbing’, just so that they would always appear at the top of the list (thankfully the internet arrived and put a stop to that!). These days online business directories tend to offer free listings to all and sundry in an attempt to make themselves appear bigger and busier than all the others. This works to a certain extent but also dilutes the quality of the information they provide which is why very few of these listings appear in organic search results on Google and other search engines. Rooplex is different. There are links from Google to rooplex.com for hundreds of different search terms all related to local businesses listed on our directory. Our annual listing fee prevents shady businesses listing on our website and our manual verification process ensures we are providing quality data which Google loves.
Quality over Quantity
In a move away from the traditional methods of offering free listings to everyone, rooplex.com’s strategy is to provide a business directory that works for both business owners and consumers. By choosing quality over quantity we know it will take time to build our directory and it is this approach that adds to our unique directory offering value to our partners and site visitors. Businesses are invited to apply to join our directory and each one is manually verified every year to make sure we are providing our visitors with information on the best local businesses in the UK. We are also focusing on local communities with information on local facilites and events with our new local community pages which we’re rolling out gradually. Our quality propostition to our business partners includes a free 0800 phone number, micro-site business listing, localised targeting, improved search engine visibility, link to website from rooplex.com and stats to show how well their listing is performing. For consumers rooplex.com offers free contact details for local businesses which can be found via our search function or from Google searches.
UK Business Directory
Rooplex Ltd is a UK registered business and our focus is firmly on UK based businesses. With all the uncertainty surrounding Brexit we are providing a way for small businesses to market themselves cost effectively and professionally to help them grow locally and nationally. Compared to traditional marketing methods, rooplex.com listings reach thousands of people every month in the UK who are actively seeking for the goods or services they proide. Businesses listed on our business directory benefit from our expertise in digital marketing built up over the past 20 years. Our founder, Kevin Mackay, has been designing, building and optimising websites since 1999 and it’s his passion and committment to providing a quality service that sets rooplex.com apart from all the other online business directories on the internet.
Facts & Figures
Since launching in February 2018 rooplex.com has been growing at an astonishing rate. We’ve had in excess of 90,000 website visitors viewing more than 255,000 pages and consuming more than 56GB of data. Our Alexa.com ranking has improved month on month and we are now ranked as one of the top 500,000 websites globally on the internet and inside the top 25,000 in the UK.
Our future growth plans include increasing our Google Adwords campaign and continuing our organic search engine referrals with ongoing search engine optimisation to ensure rooplex.com is more visible for more search terms. Quality content that’s easily searchable is key to our future growth and we’re committed to ensuring all rooplex.com listings receive not just a high quality services, but a high return on their investment too.
Apply to add your business to rooplex.com today!
Click the button below to apply to add your small business to rooplex.com. We don’t use aggressive, pushy sales tactics. We visit you at your business premises and ask questions to learn more about who you are and what you do. We’ll then tell you more about rooplex.com and show you how we can help your local customers find you when they need you. With annual listing fees starting from less than £6 per week, we’re sure your business will benefit from being a rooplex.com partner. If you’re happy to proceed we’ll recommend a package that we believe is best for you, not best for us. It’s entirely up to you if you want to add your business to rooplex.com. We hope you will but we won’t harrass you if you decide not to. Grow your small business with the UK’s fastest growing online business directory.