FREE Business Listings?
If you have a business, large or small, you probably have a website too and if you don’t you really should get one. But getting your website found online can be a bit of a problem especially if your business is in a competitve industry. There are hundreds of millions of websites on the internet and it doesn’t matter how good your website is if nobody can find it, right? SEO is a vital ingredient in getting websites to rank well on search engines like Google and Bing which is where most people will start a search for information, including finding local businesses. A key part of SEO is building quality links which point to a website and are counted as ‘votes’ of popularity by most search engines. Hence the rise of online business directories.
Most online business directories offer free business listings for any business to register and promote themselves online. In theory these free listings sound great and many SEO’s love adding their clients websites to them as it helps build inbound links which can affect a websites position in search engine results pages. The client is happy, the SEO consultant is happy. So, what’s the harm, right?
Why free business listings are a waste of time
By offering free business listings many of the established online business directories look very impressive with hundreds or even thousands of businesses listed on them. This then encourages other businesses to list themselves on these directories so they keep on growing. But this is where the free business directories show signs of their poor quality. As a free-for-all, anyone can add a business listing with little to no policing of the businesses listed. As these sites grow it becomes harder and harder for the owners of these sites to validate the content that is on their websites and user experience begins to suffer as a result. Think about it for a minute: When was the last time you used a free online business directory to search for a local business? When was the last time you saw a free business directory listing in the search engine results pages? And if you have used one of the free online directories, how relevant was the information you found on it? Did you try calling the business only to discover that it had in fact ceased trading? Was the phone number working? Did the link to the businesses website work or was it broken?
Forget what you know about online business directories
Whilst there will probably always be a place for online free business directory listings, business owners shouldn’t focus just on adding their businesses to as many of them as they can. Poor quality links can attract penalties from search engines who view many of these directories as ‘link farms’ – websites set up solely to supply links to other websites that offer little to no value to website users. Google especially frowns on this practice and can penalise websites for this kind of link building strategy. The key here is to choose where you add your website carefully. Paying for a listing on rooplex.com is beneficial for a number of reasons. Firstly, your annual listing fee is re-invested back into the website to help maintain it and keep it free from spammy listings. As we grow we will also be investing annual listing fees in offline marketing to help attract customers from local towns and cities across the UK. Secondly, your annual listing fee helps pay for us to manually verify each business that is listed on our website. This is a key part of our ongoing strategy moving forwards. We will remove businesses that are no longer trading so our user experience will be much higher than on free business directories where listings aren’t monitored and are often incorrect. This helps build trust with our users (your potential customers) and this trust will ensure they return to rooplex.com the next time they’re looking for a local business. Another reason users will return to rooplex.com is that each business listed on our website is issued a free 0800 number so customers aren’t charged for calling any local business they find on our site. We’re not like other business directories. We care about our partners and our users and we’re committed to providing a quality user experience for both buyers and sellers. Our investment in our website, online and offline activites demonstrate this over and above the countless free business directories on the internet.
A small price to pay for quality
We have a lot of work to do. By not offering free business listings we know we’re making things harder than perhaps we need to but we strongly believe that our users and our partners want a business directory that delivers results that matter to them. We also believe quality trumps quantity so by asking businesses to pay a small annual fee for our services we know we can build a business directory that will be beneficial to both parties. Quality busineses, quality information and quality advice from our sales consultants means a better quality busienss directory for everyone.
Apply to add your business to rooplex.com today!
Click the button below to apply to add your business to rooplex.com. We don’t use aggressive, pushy sales tactics. We visit you at your business premises and ask questions to learn more about who you are and what you do. We’ll then tell you more about rooplex.com and show you how we can help your local customers find you when they need you. With annual listing fees starting from less than £6 per week, we’re sure your business will benefit from being a rooplex.com partner. If you’re happy to proceed we’ll recommend a package that we believe is best for you, not best for us. It’s entirely up to you if you want to add your business to rooplex.com. We hope you will but we won’t harrass you if you decide not to. That’s a promise.